Mission Statement:

“To be the world's favorite snack and always within arm’s reach.”

Company Profile: Frito-Lay Company is the world leader in the salty snack category, controlling more than 35 percent of the world market in snack chips and 60 percent in the United States.

Among the company's well-known brands are five that generate annual sales of $1 billion each: Lay's, Ruffles, Doritos, Tostitos, and Chee-tos. In addition to its dominance of the potato chip, tortilla chip, and corn chip sectors (the last of these led by the Fritos brand), Frito-Lay has major brands in other categories, such as Rold Gold pretzels, Cracker Jack candy-coated popcorn, and Grandma's cookies.

About $4 billion of the company's overall net sales are generated outside the United States, with sales in 42 countries. Lay's, Ruffles, and Chee-tos are among Frito-Lay's major international brands, along with such local favorites as Walker's in the United Kingdom and Sabritas in Mexico.

Frito-Lay Company is the snack food division of PepsiCo, Inc., generating about half of the parent company's revenues and two-thirds of its profits.